Established by surf legend Kelly Slater and John Moore (GQ Designer of Year), Outerknown is a modern clothing line, which aims to produce 'better, more sustainable' outdoor products. After designing and launching the brand in 2015, Outerknown returned to Zehner to redesign and and rebuild their ecommerce solution.
'By architecting a modern design system, we were able to rethink the traditional Shopify CMS. We adapted the native liquid code that Shopify is built on, to provide flexibility in the way pages are designed and how the overall site is merchandized,' Stefan Bowman, Senior UI Engineer at Zehner.
This allows the Outerknown team to customize their webpages and reorganize content modules to best communicate the brand’s story. This eliminates the ongoing pain points and constraints of a overly templatized design. Ultimately, this project sets a new precedent for how Zehner builds digital experiences.
'We understood that Outerknown’s brand story is best told through content cross-pollination where content modules exist in multiple locations throughout the site. So we created the functionality to embed product within content pages - allowing users to learn about the brand and shop simultaneously,' says Mick McCarthy, VP of Design at Zehner.
Read the full story on the Zehner website.