SDL, leader in global content creation, management, translation and digital experience, is attending this year’s IRCE 2018 event in Chicago, US. The company’s Business Consultant, Jeffrey Constantin will also join industry leaders on the Spotlight On stage on June 6, at 3:45 PM, where he will provide a unique perspective and insight on how language can help retailers reach more shoppers globally. Jeffrey Constantin’s presentation will cover web localization best practices, the subtleties of culture, discuss challenges of going global and how to avoid the many pitfalls when speaking to shoppers in their own language.
If you would like to attend the session, join us in the exhibitor hall at the Spotlight On stage. Or if you would like to visit the SDL exhibition stand, why not stop by booth #2128.
SDL Wraps Up Major Under Armour Project
Original poetry, commissioned by Under Armour to honor trailblazing female athletes, was adapted into nine languages for use across more than 20 countries in just three weeks by content adaptation specialists at SDL, leader in global content creation, management, translation and digital experience.
The poetry that resulted spanned a range of stylistic techniques and forms, including open prose, classic poetic rhyming couplets, alliterative formats and stream of consciousness associations. In order to deconstruct the poetry, SDL's Language team worked closely with Under Armour's creative leadership; and throughout the project with Droga5. Each poem was then assigned to an in-market native copywriter handpicked from the SDL roster for their ability to craft poetic content.
SDL and Tahzoo bring digital-style personalization to anonymous offline shoppers
Looking Glass is a proprietary combination of visual recognition, cognitive computing and dynamic publishing that is used to compile and curate in-store customer data, matching anonymous people to behavioral segments. By matching individuals to segments, a personalized message, an offer or ad can be presented in real-time, at a much higherconversion rate generating higher sales, increasing loyalty and reducing cost of sale.
The data is then aggregated protecting privacy, curated and used to inform understanding of anonymous behavior across locations, time and context, greatly increasing customer intelligence. Looking Glass provides an integrated solution that bridges the insight-to-action gap, empowering retailers to drive meaningful results with customer interactions which ultimately lead to more incremental revenue.
SDL Tridion DX Redefines Retail Experiences on a Global Scale
SDL, leader in global content management, translation and digital experience, recently introduced its next generation content management with the launch of SDL Tridion DX, the definitive solution for building compelling retail experiences that shape the customer journey.
Built to uniquely create continuous experiences across the pre-sale, sale and post-sale phases of the customer journey, SDL Tridion DX manages the content life cycle of both retail marketing content and in-depth structured product information, while also unlocking content stored in third-party eCommerce, DAM and PIM systems. This eliminates the disconnects that characterize most disparate digital experiences today when visitors engage with retailing content on one website, try to buy products online via another website, and search for support and product information via a completely separate experience.