AB Tasty, the European leader in Conversion Rate Optimization (CRO) solutions, is growing. After raising 17 million dollars in 2017, AB Tasty has opened its first office in the United States and plans to launch in Singapore by the end of the year.
AB Tasty got its name from “A/B testing”, the method of presenting two different versions of a web page to internet users in order to see which performs better or brings in the most revenue. Since developing this A/B testing tool 6 years ago, the platform has evolved into a complete CRO suite that offers insights (heatmaps, NPS, session recording), experimentations (A/B tests, split tests, MVT tests, etc.), as well as personalization, making it simple to create marketing campaigns.
The company was founded by two childhood friends Alix de Sagazan and Rémi Aubert in 2011. Now, six years later, AB Tasty employs more than 150 people and has over 650 clients worldwide, among them, include Ashley Furniture, Unicef, Sephora, Cartier, USA Today, Jaguar Land Rover and HP. Its client list consists of predominantly e-commerce businesses, but also spans to other industries including, but not limited to, banking, insurance, media, luxury goods, and supermarkets.
Although the types of clients may vary, they all have the same goal in mind - to provide meaningful and financially rewarding user experiences.
AB Tasty’s secret weapon is putting marketing teams back in the driver’s seat, where even someone without coding knowledge can make changes to its own website such as color, text placement, picture blocks, etc.
Although AB Tasty provides ease-of-use to the less technical, there is the opportunity for those that want to go further. For experts in the area who want to involve technical resources to create more advanced campaigns, AB tasty has a local customer success team based in the US with a strong expertise to help sure you get the most out of your campaigns and ensure a strong ROI.
Since its inception, the company has carried out several rounds of fundraising - One million in 2014, two million in 2016, and 17 million in 2017.