Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model, fast forwarding on recorded TV programs (avoid the commercials, to simply opting out of your email marketing list. Digital Media does not guarantees an engaged audience, Digital Packaging does. Packaging is the only thing you can't delete, fast-forward, or skip. The customer has to go through the package to get to the product-. The package is the last touch- don’t waste this opportunity to delight and engage with your customer and leverage the opportunity to make a meaningful connection with your customers.