ICFF NYC 2018

TitanCeram: A Villeroy & Boch Ceramic Material Revolution

TitanCeram is regarded as a milestone in ceramic research. For around 270 years, Villeroy & Boch has been shaping the face of bathroom ceramics like no other company. The ceramic producer has now drawn on its extensive experience to develop an innovative material combining all the features of high-quality ceramic with exceptional strength.

A blend of selected natural raw materials including feldspar, quartz, clay and titanium oxide resulted in the creation of the novel TitanCeram. This special composition allows the formation of delicate shapes distinguished by their exceptional stability. The company produces the ceramic material at its headquarters in Mettlach, where it is then subjected to a series of quality checks to ensure it meets Villeroy & Boch's high quality standards.

Fine Design in Top Quality

The exceptional strength of TitanCeram is now allowing product designers to explore their full creative scope. The material’s stable composition makes it possible to create sanitary products with thin walls. Most strikingly, it can transform delicate shapes into premium quality design highlights.

The filigree design reduces the material cost, weight and raw material consumption, allowing more sustainable and efficient processes across the board. By allowing the creation of highly precise corners and edges, TitanCeram is setting new design standards in the sanitary sector. The premium Octagon washbasin, the top-class Finion, Antheus, Memento collections and the diverse range of surface-mounted washbasins in the Artis series transform every bathroom into a design highlight.

Photos for download:

https://cs.villeroy-boch.com/admin/share/512a7d62

For further information, please contact:

Katrin May

Head of PR

Global PR Bathroom and Wellness

Phone: +49 (0)6864 - 81 27 14

Email: may.katrin@villeroy-boch.com

Evolve MKD

49 West 24th Street, 7th Floor

New York, NY 10010

Phone: (646) 517-4220

Email: villeroyboch@evolvemkd.com


Villeroy & Boch

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.