FOR IMMEDIATE RELEASE Contact: Sammi Hill, Mixologie
Phone: (866) 731-4169
Email: pr@mymixologie.com
Blendable Perfume Trend Gaining Momentum
Consumers seek opportunities to personalize their fragrance
SMITHVILLE, TX July 15 - Mixologie is changing the way perfume is done!
The consumer demand for personalization in fragrance is a fast-growing trend. Launched in late 2015, sales of Mixologie’s Blendable Perfume Collection are up 300% over the prior 12 months. Mixologie’s co-founder and President, Sammi Hill, says, “With boutique/store count up 150% in the last 12 months and a 300% increase in sales, market demand for fragrance blending and personalization is clear.”
“We’re also gaining a loyal following because of our ingredients, which are paraben-free, phthalate-free, cruelty-free, and alcohol-free.” Mixologie’s oil-based fragrances are soft on the skin and have a long lasting scent profile. Mixologie’s best-selling scent, Sultry (wild musk) has taken on a life of its own. “Girls and guys are going crazy over this sophisticated musk. Sales of Sultry have skyrocketed in the past year.”
About Mixologie Blendable Perfume Collection
Mixologie’s Blendable Perfume Collection consists of ten unique fragrances that can be worn alone or blended together to create your own signature scent. Follow a recipe or create your own. Either way, you can’t go wrong. Mixologie is sold in boutiques, spas, resorts, gift shops, and other specialty retailers throughout the country.
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If you would like more information on this topic, please email pr@mymixologie.com or visit our website at www.mymixologie.com. Wholesale inquiries should be directed to wholesale@mymixologie.com.
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