Surf Expo September 2018

FEET SMELLING ON THE RISE AT ALARMING RATE

NEWS ALERT: NEW FEET SMELLING TREND ON THE RISE AT ALARMING RATE

ST. JOHN, US VIRGIN ISLANDS, JULY 21, 2018 – Women around the world are shocking their friends, family, and random passers-by with the bizarre request to “Smell my feet!” Word of mouth and social media posts are capturing this alarming new trend as stories, photos, and more details continue to emerge. Many have connected these incidents with a fresh, fun brand of footwear, Vines Islandwear™.

“I was walking to work, minding my own business, when this woman suddenly spiked her leg up into the air – her foot inches from my face – and demanded that I smell her foot. What could I do?” said one man who requested anonymity. “So, I smelled it. And it smelled DELICIOUS. I called in sick, immediately drove to the airport, and flew to the beach.”

Indeed, many who have smelled the feet of these Vines Islandwear sandal wearers – who have become known as Vines LUV’ahs – have reported similar experiences. After partaking in the sandal’s aroma, men and women alike have experienced a sudden craving for Piña Coladas. Several exposed individuals have abruptly disappeared, only to be found later on an island – dazed and confused – but in fantastic spirits.

This Vines LUV’ah phenomenon is quickly spreading all over the United States and beyond including Canada, Mexico, Barbados, Australia, England, and more. Signs and symptoms of an addicted individual include an expression of pure happiness and peace, a joyful pep in the step, and a generous use of the term “LUV” in conversation and writing. Areas with larger populations of Vine LUV’ahs are reporting increased sales in closet expansions and decreased sales in socks.

Civilian risk of exposure is rising, as Vines Islandwear sandals can be smelled and purchased in a growing number of stores or online at www.luvmyvines.com. If you or someone you know comes into contact with Vines Islandwear sandals, don’t be alarmed. Just take a deep breath, go with the flow, and embrace the LUV. While primarily worn as fun, comfortable, fashion+action footwear for women, it has been noted that Vines Islandwear sandals can also be packed to mask the dirty clothes smell in your suitcase after a long trip or hung on your car’s rearview mirror as a replacement air freshener.

The outlook for how quickly and how large the Vines LUV’ah and feet smelling phenomenon will grow is consistent with current predictions and calculations showing the sandal scentsation sweeping across the world by 2019. Rumors of expanded footwear collections, and new accessories and apparel are continuing to attract and excite the Vines LUV’ah nation, with no end in sight.

About Vines Islandwear™

Founded in St. John, US Virgin Islands, with a sister office in Nashville, TN, Vines Islandwear is owned by Michelle Pappas and Liz Ylitalo Eckert.  The Vines Originals Collection features sandals with soles made from recycled tire rubber infused with a light coconut scent to bring the Island to your toes. Vines’ sandals are hand assembled and include vegan materials 100% sourced in North America. Additional details include braided cord uppers, memory foam heel inserts, a dangling Vines charm, adjustable slip-knots, and more. If it’s not Coconut, it’s not a Vines Islandwear™ Original. More at www.luvmyvines.com.

Contact:

Liz Ylitalo Eckert

Owner, Vines Islandwear

(979) 229-3148

liz@luvmyvines.com

Meet Liz & Michelle at:

Outdoor Retailer

Atlanta Shoe Market, August

Surf Expo, September

SMOTA, October