NY NOW Summer 2017

Press release 849 Tropical from Caran d'Ache

849 Tropical – Limited Edition

Geneva, June 2017 - a whirlwind of colour giving the pleasure of writing an extra twist

A wave of colourful frenzy, a hurricane of ultra-bright shades, a whirlpool of style at your fingertips… The famous hexagonal outline of the Caran d’Ache best-seller, the 849 ballpoint pen, drapes itself in a rainbow of two-tone pigments. Firmly in line with current trends, the new 849 Tropical sets the tone. Summer will be exotic and the pleasure of writing will be boosted by the enchanting power of colour. Under the sun!

What shade will you colour your summer? What will be the tone of your holidays? The blue of a lagoon, the orange of a tropical flower or the green of a lush forest? From fashion weeks to fashionistas’ wardrobes, from designers’ mood boards to decoration magazines, the tropical trend and its bright colours banish the gloom of winter. The emblematic 849 is no exception from this joyous wave of style. Dressed in sparkling pop colours, the hexagonal shape of this timeless pen offers a change of scenery with, for the very first time, a cheerful two-tone design inspired by the “tie & dye” trend.

With its refreshing and invigorating colours born of the 100% Swiss Made expertise of Caran d’Ache, its optimum handling and its writing comfort, the new 849 Tropical adds a dash of originality to the pleasure of writing. Available in five contrasting versions, it offers perfect mix-and-match harmony creating an instant sun-kissed effect. Always close at hand or clipped to your pocket, the 849 Tropical is this summer’s new essential accessory for fashion-followers with a sharp look.

Specifications

One of the particularities of the 849 series lies in its hexagonal shape. The pens are easy to handle, offering writing comfort over long periods.

The attributes of the 849 Tropical pen are made from metal. Its body is available in a selection of five two-tone shades: midnight blue/sapphire blue, lush green/fuchsia pink, pastel blue/lemon yellow, cobalt blue/turquoise blue, carmine red/tangerine orange.

Thanks to its ergonomic, easy-to-activate push-button, it is the ideal writing instrument for daily use. Its steel point contains a revolving tungsten carbide ball which guarantees a clean line with no smudges. Like most Swiss Made Caran d’Ache ballpoint pens, the 849 Tropical is fitted with the legendary giant Goliath cartridge, enabling the user to write up to 600 pages of A4 which is equivalent to a length of 8,000 metres. Refills are available in the following formats and colours: M (blue, black, red, green), F (blue, black, red), B (blue, black).

Designed with the same commitment as that afforded luxury writing instruments, the models in the Caran d’Ache 849 Tropical collection are developed and produced exclusively in the company’s Geneva workshops. Their attractive, fun appearance and their modern shape have been designed to make the pleasure of Haute Ecriture accessible to all.

The five models of the Caran d’Ache 849 Tropical pen will be available in limited edition in all Caran d’Ache points of sale and boutiques from June 2017.