Tracks: Manufacturer, Retail Success, Trends & Growth Series
During turbulent times, industries and companies can benefit from making strategic investments in their brands and by recommitting to their core consumers. But to do that, organizations must understand the values and beliefs driving the behaviors of their core customers. For this session, New Hope’s NEXT Data & Insights team will share quantitative and qualitative research and insights about core supplement consumers to help companies identify the most compelling ways to resonate with consumer wants and needs, communicate clearly, and innovate successfully.