By now, you’ve been conditioned to think about how to reach the
Millennials, or Gen Y. But what do you need to know about your other
consumer segments, including the coming-of-age Gen Z, Gen X and the
Boomers? In this session, trend forecaster and analyst Suzy Badaracco
will discuss the factors in understanding food and flavor trends across
generations and will examine consumer behavioral differences between the
generations.
By the end of this session, you will be able to:
- Recognize food and flavor drivers that resonate with the different generations
- Identify and act upon opportunities presented by the differing needs of the generations
- Differentiate between long-term and short-term trends regarding food and flavor trends