10 Trends That Are Shaping Association Practice
(Room Junior Ballroom B1-B2)
20 Mar 17
1:00 PM
-
2:00 PM
Many associations we visit know it’s time to change up the way they do business, but understanding the concepts of today’s business landscape and lingo is confusing. Here are trends you need to be aware of, and learn more about, so that you’re prepared to change up the way you’ve always done things. • Perpetual Memberships – allowing members to remain members for life • Marketing Automation – building systems to coordinate and automate your email marketing • Inbound Marketing – using content as a driver of business • Online Communities – fostering networking through online communities • Convention Management – using technology in conference management • Social Media Management – using tech tools to facilitate your postings • Website Presence – building and maintaining an engaging presence • API Connectivity – connecting systems through API rather than building new systems • Budgeting for Tech - ensuring you’re budgeting for success • Data analytics – using metrics and dashboards