From Micro brand to Mega hit: What Facebook Advertising Taught Us About Growing a Brand via Social
(Room Skyline Ballroom C)
07 Jun 18
4:15 PM
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4:45 PM
With a 360-degree market approach, Facebook has become a highly investable advertising channel for brands because of its ability to address all parts of the digital conversion funnel. This session profiles Envelopes.com and how its approach to Facebook and other social media advertising has evolved since Day 1. You’ll learn how they selected their audiences, which offers they decided to promote and when, and why they ultimately decided to stick with Facebook as a scalable marketing channel, and what it’s learned by experimenting with social media advertising.