2018 Internet Retailer Conference & Exhibition

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Beyond Selling – Marketplaces as a Customer Acquisition Channel (Room Skyline Ballroom B)

07 Jun 18
1:45 PM - 2:15 PM

Tracks: Marketplaces

Building sales and repeat customers are central to your marketplace strategy – but are you putting enough emphasis on the customer acquisition opportunity here? Customers may discover your brand for the first time on Amazon, eBay or Etsy and there are tactics to escort them over to your own website and secure loyalty there going forward. How? Our speaker will outline:
  • importance of quality product images
  • how to elevate content to create intrigue about the brand
  • techniques to bring shoppers into your online social community and contribute user-generated content