Whether you are new to photo operations or a veteran, this session will share insights for best practices, operational choices and future trends. A panel of global industry experts will discuss operations, revenue decisions, emerging trends and technology, and challenges facing the industry and your operation. Print or digital? Free photos or pay model? Marketing versus revenue generator? The yin and the yang of these topics will all be discussed. Revenue enhancement techniques, in-house operation versus outsourcing and new ways to offer enhancements to your guests will also be reviewed.