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Student Involvement
After this session, attendees should be able to:
- Identify evaluation techniques for a large scale health promotion program.
- Discuss the importance of including students in the planning, implementation, and evaluation of health programming.
- Describe new and innovative methods to market risk reduction strategies to students, as well as identify methods that were unsuccessful.
Program Abstract:
Undergraduate and graduate students from a mid-sized, Midwestern public research university directed all stages of the planning, development, and implementation of a coordinated health communication campaign that included innovative print and digital materials, student-designed music videos, and community engagement. Funded by an NCAA Choices grant, the program yielded positive results with a significant increase in students using risk reduction strategies when drinking alcohol, a reduction in binge-drinking, and a reduction in frequency of binge drinking.