Do Your Brewery Operations Align with Your Brand Strategy?
(Room 402)
10 Apr 19
11:30 AM
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1:00 PM
Tracks:
Sponsored Demonstration
Presented by First Key What does a brand-led brewery look like from an operational perspective? The First Key panel will discuss how an integrated business strategy impacts profitability and ultimately business value. Looking at breweries with different brand/channel approaches, the panel will also share insights on how to closely link a brewery’s overall brand strategy with their operations to drive cost and quality improvements, leading to stronger relationships with consumers.