Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Digital Retailing), Sales / Variable Ops (Lead Handling)
Digital retailing has evolved in the last year. What industry experts thought the tool would be, has not turned out to be how dealerships and customers are choosing to use the tool. Hear about what has been discovered and how this impacts the decision to use the tool. Hear about the tale of two dealerships with polar opposite in-store processes and how those impacted their success with digital retailing. Leave with a solid plan for how digital retailing will fit in your store.
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