Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Customer Experience), Marketing & Advertising (Fixed Ops), Marketing & Advertising (SEO)
In this session, you'll get a chance to experience first-hand how a seven-store dealership group in a metro market uses digital marketing strategies for their fixed ops department to create long term customers by increasing RO's and driving up absorption rate. Learn how incorporating a robust digital marketing fixed ops strategy can help your dealership be successful in an economy where sales are slow or on a downswing. You'll explore current trends within the fixed ops industry and how you can use this information to create a successful strategy to dominate service in your primary market area. Primary Learning Objectives: