The Future of Fragrance & Growth Opportunities
05 Jun 18
9:15 AM
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10:00 AM
Mature fragrance markets are responding to a shift in consumer priorities by gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Mass brands still have a place but need to tap into a new era of aspiration centred on lifestyle. Fragrance players are seeking growth in global expansion but few have broken down cultural barriers. However, resistance is futile, seismic shifts are occurring and the industry must adapt.