Zero Latency was the first to roll out a large-scale free roam VR product. As the pioneer there was no off-the-shelf solution, so they had to create their own tech. Now that large tech companies have moved into the space Zero Latency was faced with a tough challenge. How do you take advantage of the tech that threatens to disrupt your leadership position? Bob Cooney sits down with Tim Ruse, CEO and co-founder, to talk about just that.