2019 Craft Brewers Conference

Sessions Speakers Exhibitors Floor Plan Buzz

Brand Forward: Maximize Your Beer’s Potential Through Design (Room Four Seasons Ballroom 2-3)

You sweat and toil over creating exceptional beer, so shouldn’t your packaging reflect your outstanding craft? Grabbing attention, gaining sales, conveying quality, telling your story, and building brand loyalty are a just few benefits of good design. To begin this seminar, we will be taking an inside look at three unique designs for the CBC 2020 commemorative beer label. This special label series will be designed by Alana Louise, Kevin Kroneberger, and Ryan Wheaton. Then, we'll host a roundtable discussion including agency, in-house, retail, and freelance perspectives on tactics, best-practices, and strategies for package designs that move beer. This is a must-attend session for any brewery looking to stand out and any creatives in the craft beer space. See you there!