Fine-Tuning Your Price and Promotion Game
(Room 601-607)
09 Apr 19
2:40 PM
-
3:40 PM
As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – from emerging to the most established craft brewers. Once again, the Nielsen team will share their insights on the current beer pricing environment. They will highlight on-premise and off-premise trends around pricing and consumer sensitively to craft beer price versus other segments within the beer category. Learn what price and promotion trends will affect your business and the future of craft beer.