Manifest Manipulation and Playlisting for Video: How Ads and Personalized Viewing are Changing Video Delivery
(Room 221-222)
02 Oct 19
9:00 AM
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10:00 AM
Learn how Charter evaluated the options to effectively scale targeted ads to millions of IP-based video customers, with billions of ads, and ultimately settled on a server-side ad insertion (aka manifest manipulation) methodology. Meanwhile, and as user-created profiles for video consumption gain popularity, playlist techniques are again in vogue. The second part of this session, presented by Liberty Global and VionLabs, illustrates a Spotify-like technique, powered by artificial intelligence and machine learning, and designed to playlist “similar content” for TV.