Not long ago, consumers planned trips and loaded their basket in one store. Now, we buy what we need, when we need it - from different retailers - because we can. Loyalty has taken a backseat to practicality, access & speed. Retail is still local, but influence is online. 87% of retail sales are happening in-store, 75% of those in-store sales are digitally influenced.
In an era of infinite choice, how do you ensure shoppers choose you? And why there is a need to compete for every shopping trip? Shoppers are more demanding than ever and want assistive and seamless experiences. How do you give shoppers a reason to return? How do we act on the consumer mindset of "I want what I want, when I want it?" What opportunities does omni-channel provide?