Introducing a brand and scaling it to make it a leader in fashion retailing takes skill and will, and a careful navigation through today’s challenging specialty retail environment. But that’s what Eloquii, led by CEO Mariah Chase, has done in taking an underutilized store brand, granting it new life online and growing it into a thriving brand that addresses the needs of the (until now) underserved plus-sized apparel market. In this session, Chase will share how she merges the artfulness of fashion with data science to maximize Eloquii’s success, strategically growing the company’s brand recognition among its target customers and, alongside it, has grown revenue to more than $50 million in just four years.