How to Get Your First 50 Reviews
(Room Skyline Ballroom D)
05 Jun 18
11:00 AM
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11:45 AM
Tracks:
Amazon & Me Workshop
It is common knowledge that product reviews are a key factor influencing shoppers’ buying decisions – and reluctance to buy from certain sellers. However, obtaining those initial reviews for a product is not clear cut nor easy. Amazon’s ban on incentivized reviews and shoppers’ ability to opt out of seller feedback emails makes getting those first 50 reviews for new products even more difficult. This session will cover a variety of strategies for a successful product launch including Vine and the Early Reviewer Program, sending relevant follow-up emails, driving external traffic, and more. This session will cover strategies for both third-party sellers as well as first-party vendors.