2018 Internet Retailer Conference & Exhibition

Leveling the Playing Field: Recent Enhancements for Marketplace Sellers (Room Skyline Ballroom D)

05 Jun 18
10:30 AM - 11:00 AM

Tracks: Amazon & Me Workshop

Until recently, many sought-after marketing vehicles on Amazon, such as A+ Enhanced Content, were primarily reserved for vendors who sell directly to Amazon. Times are changing, and many of these tools are now being offered to brand-registered marketplace sellers. This session will cover several tools that sellers can leverage to grow their brand sales, including Enhanced Brand Content, Headline Search, Video, Amazon Stores and more. This session will be of interest to third-party-sellers, as well as Amazon vendors considering a third party account in addition to their wholesale relationship with Amazon.