2018 Internet Retailer Conference & Exhibition

Mastering Amazon PPC Ads (Room Skyline Ballroom D)

05 Jun 18
2:45 PM - 3:30 PM

Tracks: Amazon & Me Workshop

With millions of products on Amazon, how do you make yours stand out? Amazon has doubled down on its PPC Ad platform, allowing sellers and vendors the opportunity to bid for placements and increased visibility to customers. Sponsored Products and AMS are instrumental for many brands to increase discoverability and sales of their products, so how can you create an ad strategy that is still profitable? Our session will provide a comprehensive overview of how the various ad types work, with detailed suggestions on how you can optimize your campaigns to maximize return.