Idea to Doorstep: How to Configure the Omnichannel Tech Stack
(Room Skyline Ballroom E)
05 Jun 18
9:00 AM
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9:30 AM
Tracks:
E-commerce Technology
Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes and technologies that must all work seamlessly together. From the originating idea of a product or purchase order through merchandising, marketing, content management, e-commerce, omnichannel, fulfillment and customer service – this session covers the full technology stack to support the customer journey. We explore the key areas the C-suite and senior leadership need to master and the technologies, including the marketing stack, required to support growth.