New Channel Plays: Lessons from Your Frenemy (aka Marketplaces)
(Room Skyline Ballroom E)
05 Jun 18
1:30 PM
-
1:50 PM
Tracks:
E-commerce Technology
In today’s retail environment, it’s impossible to ignore the impact of marketplaces. However, many new and established businesses struggle with the decision to sell direct to consumers and/or via a marketplace. In this session, we will learn about the evaluation process and consideration factors used to decide whether to start and grow a business within a marketplace and how to leverage the benefits of marketplace technologies to expand and manage business growth.