Tracks: E-commerce Technology
Selling direct to consumers is the core of e-commerce but selling to businesses can open up new paths to grow your businesses. B2B customers have a significantly higher average order value (AOV) and lifetime value (LTV), but they require a very different user experience. BrickHouse Security CEO Todd Morris will share best practices for serving B2C and B2B with one brand and one website including an overview of the technologies and tools, as well as the critical integrations with their enterprise systems that helped support and grow both sides of the business.