When resources are scarce, commitments to both growth and social impact may seem diametrically opposed. They don’t have to be, as proven by Leesa, the luxury mattress e-commerce retailer that is a Certified B Corp, a for-profit that meets social and environmental standards. In this session, our speaker from Leesa will illustrate how to strike a balance to achieve financial goals while honoring a social mission core to the company’s founding. Attendees will learn how, even with limited resources, to expand the customer base, social profile, build revenue and raise capital -- all while also doing good throughout each startup phase.