Tracks: Fashion: Try It On!
Consumers value different traits when it comes to the purchases they make. Some feel strongly about sustainability; for others, social good is a top priority and still others try to buy as many products as possible that are made in the USA. In this session, The Grommet’s CEO will help attendees uncover and showcase the unsung virtues of products to heighten their visibility and appeal to online shoppers. She’ll reveal top reasons why you need to pay attention to how shoppers are buying differently today and the influence of what The Grommet calls Citizen Commerce -- a special category on its site that allows shoppers to find products tied to specific values.