Long before “shoppable content” entered the vernacular, Rue La La was already doing it, not only via desktop but mobile, too. See a flirty dress or smashing shoes on Dancing with the Stars? Get it via your mobile device. In this session, our speaker will detail how bolstering functionality of the app, with exclusive features not immediately available via desktop, heightens engagement, loyalty and sales. Hear how exclusive, custom content matters more now than ever and how you can source, develop and incorporate it into your own brand’s story.