It’s pretty well-established that consumers begin their search on Amazon, so it’s no surprise that’s where new brands start, too. In this session, you’ll hear insights from two fashion brand startups that got momentum going not with deep pockets but with thoughtful strategies to leverage the Amazon platform. Attendees will come away with tactics to combine the power of Alibaba, Amazon and the sharing economy to launch new brands with unprecedented pace and minimum investment. Attendees will hear best ways to harmonize both the marketplace platform and your own standalone website so consumers can shop your brand wherever they want.