Mobile has become an increasingly integral part of the retail customer journey. From pricing research to product browsing to native commerce, mobile's role is critical to driving consideration and purchase. In fact, Black Friday 2017 was the first $2 billion mobile shopping day ever in the US, and the trend continues to grow. In this session, our speakers from Snapchat and Hollister will discuss how to design mobile-first marketing strategies that drive measurable growth across points of sale.