Building Loyalty through High-Touch Customer Service
(Room Skyline Ballroom A)
06 Jun 18
10:30 AM
-
11:00 AM
Tracks:
Fulfillment, Operations & Customer Service
Adding technology doesn’t always drive greater loyalty and sales. Delivering conscientious, memorable, high-touch service can build more loyalty than the most costly CRM software. In this session, two e-retailers will share the customer service strategies they use to convert browsers into buyers and first-time customers into lifelong customers, and their associated metrics. They will address the operational cost of offering premium-level service, ROI and tips on applying these strategies.