Manage Returns Effectively without Sandbagging Sales
(Room Skyline Ballroom A)
06 Jun 18
11:00 AM
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11:30 AM
Tracks:
Fulfillment, Operations & Customer Service
Returns management is crucial as retailers seeking an edge offer more generous “free returns” policies and encourage consumers to buy more than they intend to keep. Returns are a fact of life in online retailing, with some industry return rates hovering around 30%. Operations executives have to understand how to economically manage returns, yet craft a returns policy that doesn’t stop a nervous shopper from making the purchase. In this session, retailers will learn how to develop return policies that serve the needs of both groups, addressing key issues such as offering free shipping on returns, returns windows and just how generous a policy should be in balancing the risk versus the reward. It will also address cost-effective methods for handling returned merchandise to help protect your margins.