Paul Fredrick Menstyle, a private label menswear brand, wanted to grow revenue by nurturing the loyalty of its existing customers—and made a bet that a personalized email program was the channel to drive the best results. The retailer developed a multi-layered and innovative email program involving the use of triggered messaging, such as welcome messaging and browse recovery messaging, as well as personalization techniques like recommendations. High open and click rates show the traction of the campaign, and the significantly greater average order value and revenue per email generated make this a success story worthy of your attention. Speakers will share how they crafted this ongoing campaign and show merchants how they can apply similar techniques to increase loyalty.