People buy from people and companies they know and trust—and trust isn’t built buying keywords. In this session, Jana Francis, founder and president of the Steals.com online daily deals marketplace, will share how her company pursues opportunities to strengthen the relationships it has with customers in the real world through in-person meetups and in the online world by actively participating in “live” events, such as Facebook Live and other streaming channels. The session will show how any retailer can build these relationships at low or no cost—the only prerequisite is the motivation to make it happen.