Creatively—and Cost-Effectively—Generate Content that Drives Conversions
(Room Skyline Ballroom E)
06 Jun 18
3:15 PM
-
3:45 PM
Tracks:
Marketing: Proven Winners
Content marketing is one of the most effective ways to cultivate organic traffic and improve SEO. In this session, attendees will learn how to develop a content marketing strategy that they can execute all year round. Content marketing pieces can include blogs, videos, podcasts, photos and other share-worthy content. A retailer will share how they generate such content on an ongoing basis on a shoestring budget, including soliciting user-generated content, how they distribute it online and through email, the results it drives and how to measure results against time and resources spent.