Google and Facebook and Snapchat, Oh My! Where and How to Spend Your Ad Money Now
(Room Skyline Ballroom E)
06 Jun 18
3:45 PM
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4:15 PM
Tracks:
Marketing: Proven Winners
The internet is a vast place and the number of ways you can spend your digital marketing dollars is increasing. This session will bring clarity to merchants in all stages of growth and size about where they will drive the most value from their digital marketing investments. An independent marketing consultant will focus on the ROI of different digital advertising formats and venues, pointing out where e-retailers can find extra value and capture consumers seeking to buy. It will include a look at advertising on social media channels as well as search and display advertising, and the latest user metrics for each platform.