Connecting with the Z Generation
(Room Skyline Ballroom E)
06 Jun 18
4:15 PM
-
4:45 PM
Tracks:
Marketing: Proven Winners
Gen Z, today’s 20 and younger set, will be quickly coming into their spending years, and it is important to understand how these consumers shop and respond to marketing messages. For instance, mobile-native Gen Z-ers respond particularly well to visual, image-based messaging (think Snapchat and Instagram) and mobile video. These always-on shoppers’ attention spans are also shorter than that of older generations, so marketers need to get to the point, and fast. This session will expose to attendees the critical things they need to know about marketing to Gen Z and share examples of successful marketing campaigns targeted to this segment.