Usability Basics
(Room 184 ABC, First Floor)
05 Jun 18
9:45 AM
-
10:30 AM
Tracks:
New Recruit Boot Camp
As much as on visual appeal and serving up the right content at the right time, the success of your e-commerce site depends on how well visitors can navigate its pages and progress through the purchase process. The design and usability of your site are closely related. This session will cover the most common bottlenecks that keep shoppers on a site from completing the tasks they need to find what they want and complete a purchase. You’ll learn about the critical importance of gauging both shopper reaction to and the speed and performance of site features, and about how and what to test first.