Replatforming Your E-Commerce Site
(Room 184 ABC, First Floor)
05 Jun 18
1:45 PM
-
2:30 PM
Tracks:
New Recruit Boot Camp
Replacing or adding to the technology supporting your online store can increase or speed up functionality and features that can strengthen customer engagement, drive sales and even make back-end operations easier. It’s also time-consuming, potentially expensive and risky. Our speaker in this session says replatforming can be a win, but only if site operators first establish exactly why it’s needed and what they want to accomplish by answering some key questions. This session will address a framework for how to justify replacing or beefing up e-commerce site technology, including ensuring before doing anything that you’re making the most of the technology you already have. It also will offer top-line advice on evaluating tech vendor prospects.