Sneak Peek into Shoppers’ Shifting Preferences at Every Touchpoint
(Room Skyline Ballroom D)
06 Jun 18
11:00 AM
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11:30 AM
Tracks:
Omnichannel Leadership
With a grasp of shopping preferences today and a window into how demands will shift tomorrow, e-retailers can craft an omnichannel strategy anchored in some sort of certainty. This session will provide a sneak peek into findings from the 2018 “Future of Retail” study that surveyed consumers about their evolving shopping behavior, how they incorporate new technology such as voice-driven devices and how all this shapes expectations of the shopping experience online and in stores. E-retailers serious about catering to tomorrow’s savvy shopper will come away with new ways to personalize interactions and remove friction across all channels to set themselves apart from competitors. Expect enlightening predictions for 2019 and beyond.