As retailers rethink their entire value proposition to be mobile first, opportunities emerge to go beyond the click and measure offline activity, such as store visits and sales to bridge the gap between online and offline shopping. In this session, a marketing expert from Facebook and our speaker from Nordstrom will show how location-based digital messaging helps shoppers find a store (or text or call) via various ad formats displayed on mobile devices. Learn how targeted ads drove incremental sales lift in stores and a better return on ad spend.