It took a few years for Steve Mandell, who founded retail chain Party City in the mid-1980s, to warm up to e-retailing, but after seeing its potential he’s built or turned around a succession of online businesses, including his current company, JustCandy.com, which sells bulk and personalized sweets. In this session, Mandell will share his approach to building e-retail enterprises that turn a healthy profit, identifying opportunities in underserved markets, and what he’s learned about building and leading teams that can take business to the next level.