Global Opportunities: Where to Go and How to Do It, Now
(Room Skyline Ballroom C)
06 Jun 18
1:45 PM
-
2:15 PM
Tracks:
Strategies for Top Executives
The decision to ‘go global’ is not one to take lightly. But selling internationally online, when done well, can be lucrative. In this session, experts will provide a SWOT-based (strengths, weaknesses, opportunities, threats) assessment to North American e-retailers according to the opportunity different markets present, looking at the size of the market, its e-retail interest, existing competitors in the market and the barriers to entry. The session will provide a basis for e-retailers to evaluate their global options, identify what they want to get out of selling internationally—true brand expansion or simply moving volume—and advise on methods to address the market, such as through market-specific e-commerce sites or through participation in established online marketplaces.