The Real Metric Driving Profitability: Contribution Margin Analysis
(Room Skyline Ballroom C)
06 Jun 18
4:15 PM
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4:45 PM
Tracks:
Strategies for Top Executives
Determining profitability with the sole yardstick of gross margin uses a blunt instrument for a complex task. Analyzing contribution margin opens new ways to increase profitability, but it can be a challenging calculation. Our speakers will offer expert perspective and detailed retailer experience on how contribution margin analysis pinpoints where gross and contribution margins aren’t aligned, and reveals overlooked costs like discounts or refund costs that affect margin at the SKU and category level. They’ll show how to carve out profits by pulling levers in multiple areas included price optimization, marketing performance, shipping and more. You’ll take away a clear understanding of how applying contribution margin analysis yields the metrics that boost profitability, product by product.